Client: ZEDD
[2024]
From 2023–2024, I led the complete rebrand of Zedd’s merchandise from the ground up. I introduced a new system that organized his merch into key sections: a signature collection available exclusively online, a tour collection only available on the road, and an album release and special occasion collection. I designed each line with fresh new designs, and we incorporated limited-edition drops for special events, ensuring exclusivity and uniqueness for fans.
A key part of the rebrand was not only redesigning his online store, but sourcing high-quality blanks to guarantee great fit and comfort, ensuring that no garment felt subpar. For the 2024 evergreen items, I developed the nostalgic “Team Zedd since 2010” branding, an ode to Zedd’s work prior toTelos, which also included subtle breadcrumbs hinting upcoming album singles to create a deeper connection with longtime fans.
At the beginning of Zedd’s 2024 residency at Omnia, I worked with Tao Group Hospitality to design a collab Team Zedd x Omnia tee and crop for the staff to wear at his shows, creating a unified look that tied his Vegas residency to the new branding.
